Amna Syed designs ethos is based on the philosophy of reconstructing vintage art forms to create eternally relevant pieces steeped in culture and heritage. Amna founded her signature label back in 2007 after graduating in fashion field from Kinnaird College for women. Later on, she did fashion courses from Gulberg National College & also did diploma in cuts and drapes from London school of fashion designing on line. Within this short span of time, she became renowned for her artistic intuition.
Amna syed has proven her sensibilities for vintage eastern glamour creations. Her signature style is just flawless whether it is bridal collections, pret wear, semi-formal, formal outfits or evening wears.
She has also showcased her outfits on many ramps in the country and were highly appreciated by the audiences.
See what she said about her fashion journey.
1. How did your journey as a designer start?
Well my journey commenced some more than a decade back. It was the period when designer wear was peeping into female minds only. Men were totally aloof from this synthesis.
Only big names such as Miras, Imbias, and HSY with a few more were on tips. I was educated in the fashion field after my graduation from Kinnaird College for women. I did my courses from Gulberg National College in Fashion sciences from Lahore. I did my online diploma in cuts and drapes from London school of Fashion designing.
Being a graduate in psychology helped me a lot to read the female mind sets. There I started using my skills since sitting idle was not my cup of tea!
2. If you were not a designer, you were?
If not a designer aaaaah! I would have been a psychologist, a marriage councellor or may be hit short heighted model like Amna Haq or Babra!
3. Who motivated and inspired you to become a designer?
My confidence in destiny, positive approach and applauds given by my friends and family motivated me I guess. Here I can’t miss to state my husband Syed Ahmad who always quoted “you are wasting your talent”. My daughter / son can’t be ignored specially But my daughter always paved room for me to work & compromised very sensibly to accommodate, without her I was incomplete. But my daughter’s decisions are the one I count on in this field. Her sharp and critique eye and presence in rush times makes it happen actually that was why I named by brand Amna Syed by نور as I see a future for my brand in her .
4. What is your designing philosophy?
My designing philosophy is proportion. Less is more!
5. Are you a feminist? And does your design solely focus on woman as an individual?
No not at all. Am not a feminist! A man woman composition completes the beauty and flavor in life. This composed creation of opposite genders is the real vanity!
6. Do you think Pakistani fashion industry is on the right track and what is its future?
Pakistani industry is on the absolute right track. We definitely need more consultants accompanied by professionals to roll it to the height.
7. Have you ever felt jealous of your competitors in profession?
Not jealous ever yet. In fact every good designer creation with rich content gives me positive energy and opportunity to learn better.
8. What role you think is fashion playing in improving the image and circumstances of Pakistan?
Our fashion industry is promoting the positive image of Pakistan. Besides bringing in foreign currency and balancing economy, it will glitter the advanced approach towards this part of Asia.
9. Any message that you want to give to our youth?
Oh yes! Young lot never compromise on your positive dreams. Seeking expensive overseas education is impossible for everyone. Seek a talent, it never fails. Patience is the key to talent mechanism.
Amna’s couture and pret are exclusively custom made and available by appointment only. To ensure booking please place your order well because pieces are delicately crafted and it may require some time depending on the order size and style. Orders can be shipped internationally as well.
And there we go with the lady behind all the beautiful designs. Yes! Amna Syed
Call/Whatsapp: 03030016648/ 03008446920